Google Belgium asked us to create short films that would showcase its community-engagement projects. Google runs numerous programmes that aim to give back to the community, including a free digital workshop that offers courses in online marketing and search engine optimization, with advice tailored to the needs of small businesses or individuals seeking to improve their websites.
We created two short videos, each of which told the story of a small business based in Brussels. Given the COVID-19 restrictions that were in place at the time, we had to make the best of the limited options available to us. For instance, one of the small business owners, Soetkin, teaches digital literacy to children. We wanted to capture footage of her in action, but with Covid-19 restrictions in place and learning centers closed, we had to improvise: by using a variety of angles that focused on her and her learning materials, we managed to paint a picture of what she does.
Google was really excited about what we created, and the way we brought the journeys of their success stories to life.