The Global Forum on Cyber Expertise (GFCE) is a multi-stakeholder community of more than 115 members and partners from all regions of the world, aiming to strengthen cyber capacity and expertise globally. It was launched in 2015 by the Dutch Government along with ministers and representatives of businesses and international organizations from around the world. In 2020, GFCE management asked Colorful Penguins to help the organization define its brand identity and establish it clearly in all of its messaging, both to employees and to stakeholders around the world. Specifically, they wanted a new website, online and print graphics for posters and banners, and animations and videos. They were after a look and feel that would reflect the seriousness of the organization’s purpose while still being engaging and eye-catching.
We analyzed the organization’s current media and suggested that we craft new visuals and color schemes to help them develop a bolder visual identity. We redesigned their logo to capture this visual identity and reflect their approach to networking and building relationships with their partners. And along the way, we built a strong working relationship with the GFCE team. The more we worked with them, the more they came to trust us, so in the later stages of the process we had full creative freedom.
We replaced the organization’s old logo with a new design: an abstract, digital DNA pattern that represents the constant flow of information and a network of partners.
We also created a brand manual for the organization with all of the technical specs and guidelines on how to use the visuals and graphics we had created, which will make their future marketing more efficient and streamlined.